Design submitted by Heather from the USA.
Heather says: I wanted use a new case shape, so I decided on an oval display. I also wanted an LCD display with constant movement that catches the eye, so I made the seconds very prominent.
The hours and minutes of ATLAS can easily be read in the center portion of the display, neatly packed inside of the quasi-semicircular digits for seconds.
This is read-at-a-glance unisex design. It is not hard to read, but the unique layout and placement of the seconds digits, as well as the oval-shaped case help it to stand out.