Design submitted by Anders from Sweden.
Anders says: I wanted to design something simple, both with regards to the display and the hardware. I call the result ‘Link’. Partly for the strap which is the design’s signature feature, but also for the morse code-esque display of bars and circles.
The display is very simple; basically a 2×2 display of seven-segment digits, but the horizontal segments have been replaced by circles, and the vertical segments have no separation. This makes the digits appear much as cryptic pieces of morse code, but still surprisingly easy to read once you know the trick.
This concept should have a certain unisex appeal, with the stand-out feature being the magnetic link strap on top of a softer fabric or rubber strap. The links fit indentations in the body of the watch, and magnets in the links and the watch keep the strap closed. The style of the links can be adjusted to suit different customers, and the colour variation possibilities are of course nearly endless.
I hope Link has a modern sleekness about it, informed by the elegance and style of the 20’s coupled with a certain kitsch factor straight out of the 80’s. The display is very simple, and I’ve tried to strike a balance between cryptic and immediate. Also, the novelty of the magnetic strap hopefully tickles some peoples’ must-have nerves.