Design submitted by Anders from Sweden.
Anders says: “I was playing around with layouts for rectangular displays more suited to LCD screens than my earlier designs and came up with the idea to arrange numbers around a rectangular screen, and connect them by two right-angled lines; nice and geometric. Not to mention easy to read.Reading the time is easy: the thin line connects the hour digits, and the thicker connects the minute digits. Time is consequently read clockwise around the face, starting at the top. The display and numbers light up when a button is pressed, but dim at other times, to conserve power.
The square layout, carried over into the armband, gives the watch a somewhat chunky and masculine deco look, aiming the watch chiefly at men looking for a useable watch as well as a style statement. That said, it’s not exclusively masculine, but could easily be worn by a woman.
Selling points for this design is the ease of reading and the classic, almost 20’s styling with a modern twist. The name? L7 as in ‘square’, of course.