Design submitted by Heather from the USA.
Heather says: I was playing around with radially distorted digits arranged within a circular display. By using the sectors of the display to the right and left, the time creates a silhouette that is reminiscent of a butterfly, so I call this concept Monarch.
Each digit is made up of a 5 by 3 array of quasi-rectangular segments. The dark segments (negative space) show the digits of the time in hh:mm. This concept is easily adaptable for either 12 or 24 hour modes, and is quite open to animations, or even a stopwatch mode. It can also display date and includes an alarm mode.
This watch could be appealing to the mainstream, as the digits are quite recognizable, with just a touch of cryptic flair, and the display is “always on”.
I feel the unique shape of this display helps it to stand out from other designs.