Design Submitted by Heather (USA) & Sam (Germany).
Sam and Heather came up with this idea together, by building upon a much simpler version that Heather initially suggested. The original concept was a digital watch that seemed to be analog. Through conversations back and forth, the idea gradually developed into what you see here. “Out of Order” appears to be a malfunctioning analog watch with mixed up numbers, whose second hand moves clockwise, while the minute hand moves backwards at ten times the speed. The hour hand does not work at all…
To give the look a more analog feel, and less digital, they decided upon an e-paper display. This also allows for the user to have background options of black or white, different font choices and background patterns. The hands are real, and not part of the e-paper display. They are designed to show up well on either a black or a white background, and have mechanical movement.
The second hand moves clockwise and keeps accurate analog seconds, and the minute hand moves backwards at ten times the speed to make you feel like you’re in the Twilight Zone or the Bermuda Triangle.
The hour hand stays fixed at the 7 hour position, reminding the user how to read the time: the numbers in the bottom three positions on the display tell the time digitally, starting with the hour in the 7h position. When the minute changes, all of the numbers in the other positions are randomly rearranged, giving the name “Out of Order” a double meaning; the watch seems to be malfunctioning, and the numbers are all out of order.
Anyone, male or female, with a good sense of humor would love to wear this design. If you like when people ask you how to read your watch, this one makes a very good conversation piece. And the time-telling is ridiculously easy for something that looks so absurd at first glance.
There are no other “digital that looks analog” watches out there, and this wacky functionality is epic.
Here is the youtube video for the hand movement: http://youtu.be/gkPwhYz4rzM