Design submitted by Sam from Germany.
Sam says: This project ran under the working title “chameleon” just like my Canvas watch concept did. I have fun, creating adaptable concepts. It’s a contemporary feature because it’s fun to customise. Canvas was a relatively high tech version of the chameleon idea. This watch – Inch – is a haptical and simple version. One inch, that is the width of a strap in any flexible material which you can stick into the watch and therefore adapting it to your taste.
The watch consists of two elements. The base is a metal case with an analog mechanism containing a magnetic watch hand. The top is made of a special plastic – soft in the strap area, hard in the case area. The straps are hollow so you can insert a strap of material like cloth, wallpaper, photograph etc., whatever you like. There are two “helping holes” in the inner face of the straps. They help you inserting/removing the custom strap if necessary. The case has a separate chamber covered by a square glass window. This chamber contains a small metal ball which reacts to the magnet in the base section. So the time is shown by this metal ball. The watch hand is always in the hour position, so you get a quick glance of the time already. Pressing a button makes the watch hand move to the minute position, letting it stay there for five seconds and returning to the hour position. Another button illuminates an LED on the opposite side of the case. Since the case is transparent and reflective, the lateral light should illuminate the whole display. There are no indicators in the display. If you need them, print or draw them on your custom strap in the style you like.
People who like to wear thousands of watches at the price of one, might love this watch. You can adapt its appearance to anything you can imagine: mood, events (movie, party, sports), your clothes, the place you visit, any kind of merchandising. I think I forgot a lot… You can apply your own style or grab it from the internet – there are unlimited possibilities.
This watch is one and thousand in the meantime. It can look however you want, so Inch is unique in a special way.