Design submitted by Logan from the USA.
The soul of an LCD is polarized light. The analog animation in this watch bears that soul.
Polarizer is a mixed digital-analog LCD watch with an electroluminescent backlight. The digital part is obvious: twelve LCD segments at the top count the hours, and two segmented digits are displayed at the bottom for the minutes.
What about the analog part? Between the face of the watch and the LCD is a rotating polarizer that turns through 90 degrees every 30 seconds. At 0 seconds after any minute, the digits are white on black, but at 30 seconds after any minute, the digits are black on white. This transition is continuous because of the analog rotation, and the display changes from positive to negative and back to positive every minute. This also allows the seconds to be estimated in an unusual way — by the polarity of the display and whether it is getting more negative or more positive. The rotating polarizer takes the place of the top polarizer that is normally found on the LCD. An electroluminescent backlight is used instead of an LED, to provide room for the rotating polarizer without making the case too large.
This is a great watch for people who like the always-on nature of LCD watches, but also like the dynamic visual effects of LED watches. It should also appeal to people looking for an unusual watch that does not require much math or counting (here, you only have to count the hours, and that can be done very quickly since they are aligned with the minutes segments).
The continuous animation of the LCD polarity, changing smoothly between positive and negative is unique and visually exciting.