Although it was liked by many, some deemed the analogue mode a little on the rough side and I really wanted this to be realised for its full potential and I simply couldnt rest until I had made things right.
Lance says: One night after a long day at work I parked my car in the city street and then proceeded to try and read the parking meter in the dark. I pulled out my trusty phone to use the LED flash as a torch so I could read the meter. Sure enough I dropped my phone on the concrete (smashing its screen in the process!). After I got over the anger, the idea came to me. Why not have a flash light built into a watch! I’ve never seen someone drop their watch!
Sam says: This is the smart edition of my Xtal concept. People who saw it in the Design Studio Blog like the futuristic look, a combination of the simple shape and the cryptic numbers. Adding some smartness could make a good product.
Justin says: The idea for this watch came to me while doodling (again). I wanted to have a watch that used simple to read numbers and that also had a cryptic mode. There seems to be a desire for both nowadays and so I began with that frame of mind.
Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.
ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.