The idea for this watch came from the vernier scale used on calipers and micrometers, combined with the copy protection gadget for the old Amiga game Indiana Jones and Fate of Atlantis.
Time is told by three rings, the middle one a stationary reference ring with six marks lit by hidden red LEDs to match the wrist band color. The inner ring tells the hours with similar marks lit by white LEDs, and the outer ring tells the minutes, also in white LEDs.
This watch design aims for an elegant, executive style, the dark red wrist band contrasting agains the black and polished steel of the watch body and clasp.
People most likely to like this watch are those who prefer understated elegance rather than the more expressive, attention-grabbing designs.