Design submitted by David Brophy from the UK.
The interface of this watch design displays hours in yellow read diagonally from top right to bottom left: 1, 2, 4, 8, 16. A combination of numbers indicating the current hour. Minutes are displayed in red from bottom right to top left 1, 2, 4, 8, 16, 32. A combination of numbers indicating the current minute. Grooves on the strap match the lines running across the face.
Of course the concept behind this is Binary time telling, but in a wonderfully fashionable way. Chic geek I think they call it, but anyway, theres no denying its an attractive display with a mathematically minimal way to tell the time.