Sam says: I was scribbling around for a time display, that would be cool as tattoo or graffiti, some sort of iconic symbol that would draw it’s justification from the look first, then by the hidden meaning.
The idea of stacking numbers isn’t new, but there are many ways how to do it. I chose a 12-5-9 time format and gave the numbers of each category different proportions. This is where the name PLUS comes from, because the first and the last digit have the opposite proportions and form a cross.
Although it was liked by many, some deemed the analogue mode a little on the rough side and I really wanted this to be realised for its full potential and I simply couldnt rest until I had made things right.
Lance says: One night after a long day at work I parked my car in the city street and then proceeded to try and read the parking meter in the dark. I pulled out my trusty phone to use the LED flash as a torch so I could read the meter. Sure enough I dropped my phone on the concrete (smashing its screen in the process!). After I got over the anger, the idea came to me. Why not have a flash light built into a watch! I’ve never seen someone drop their watch!
Sam says: This is the smart edition of my Xtal concept. People who saw it in the Design Studio Blog like the futuristic look, a combination of the simple shape and the cryptic numbers. Adding some smartness could make a good product.
Peter says: I wanted to come up with a back to basics analogue design with a hint of sci-fi which would be easy to make and traditional in its time telling. “Mercury” was born.
The time telling is traditional analogue using off the shelf movements. This twist in this case is that the hands and markers are organic in form and look like that they are a splat or splash of liquid metal or some kind of gelatinous alien lifeform.
Justin says: The idea for this watch came to me while doodling (again). I wanted to have a watch that used simple to read numbers and that also had a cryptic mode. There seems to be a desire for both nowadays and so I began with that frame of mind.
Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.
ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.