Sam Says: The initial idea was to use the classic 7-segment digits and take their center segments away. To emphasize the missing of the center segments and to give the numbers an alien look, they have been given a big gap in the middle and a more dynamic look. The result are four pairs of brackets.
Peter says: I have always liked furniture and other products made out of formed and laminated materials like ply-wood. This type of material lends itself to ribbon like geometric and organic forms which often have very dynamic looks. I decided it would be nice to design a watch around these types of forms with a laminated look, “Delamination” was born.
Pawel says: My objective was to come up with a futuristic display design, that comprises a universal concept that is mysterious yet understood by many and has an underlying deep meaning. Some inspiration for the display design came from the inside-out concept in Sam’s NEON IO watch.
Sam says: I spent some time with Origami and I like the idea of creating so many different things with one sheet of paper. I took a square one and folded me some abstract numbers. I also like mirror LCD and used this to express these numbers for my watch concept.
Logan says: I interpreted Tokyoflash’s slogan, “change the way you think about time,” as a design challenge: create a watch that will convince a traditionalist that there are advantages to thinking differently about time.