Jacques says: The watch is a redesign of the watch I posted earlier. Although the watch looks quite different from the first one, the principle actually is the same. A minimalistic watch with a completely blank front and time reading functionality on the side, which creates a surprising effect compared to the many watches with frontal displays and numerous clocks/pointers etc.
Sam says: I was scribbling around for a time display, that would be cool as tattoo or graffiti, some sort of iconic symbol that would draw it’s justification from the look first, then by the hidden meaning.
The idea of stacking numbers isn’t new, but there are many ways how to do it. I chose a 12-5-9 time format and gave the numbers of each category different proportions. This is where the name PLUS comes from, because the first and the last digit have the opposite proportions and form a cross.
Although it was liked by many, some deemed the analogue mode a little on the rough side and I really wanted this to be realised for its full potential and I simply couldnt rest until I had made things right.
Lance says: One night after a long day at work I parked my car in the city street and then proceeded to try and read the parking meter in the dark. I pulled out my trusty phone to use the LED flash as a torch so I could read the meter. Sure enough I dropped my phone on the concrete (smashing its screen in the process!). After I got over the anger, the idea came to me. Why not have a flash light built into a watch! I’ve never seen someone drop their watch!