Sam Says: The initial idea was to use the classic 7-segment digits and take their center segments away. To emphasize the missing of the center segments and to give the numbers an alien look, they have been given a big gap in the middle and a more dynamic look. The result are four pairs of brackets.
Peter says: I have always liked furniture and other products made out of formed and laminated materials like ply-wood. This type of material lends itself to ribbon like geometric and organic forms which often have very dynamic looks. I decided it would be nice to design a watch around these types of forms with a laminated look, “Delamination” was born.
Heather says: I thought about how when drawing round objects to make them look 3D, it often helps to include a reflection on the curved surface. Inspired by this idea, and the technology used for Kisai Rogue, I developed this pendant watch for ladies, called Droplet. On a long chain, it’s easy for the wearer to turn it around to see the time, yet still have a neat looking fashion accessory. Other people probably won’t even realize it’s telling the time. :)
Pawel says: My objective was to come up with a futuristic display design, that comprises a universal concept that is mysterious yet understood by many and has an underlying deep meaning. Some inspiration for the display design came from the inside-out concept in Sam’s NEON IO watch.
Heather says: I came up with the idea for Concave when I thought about making circular digits, one behind the other. In order to accomplish this, although the display is flat, I imagined each digit to be a curved surface, like a contact lens, for example. By placing the digits one behind the other, and increasing size, we can see these concentric circular digits, each whose center segment is being partially blocked by the digit in front of it.