Igor says: I was looking at some space and pilot watches and I wanted to create something with that theme. Sharp and robust design were main words. This model could be a new breed of LED pilot and space style watches.
Peter says: This is “SD” a design inspired by the famous painting “the persistence of memory” by Salvidor Dali. The painting featured a series of wilting clocks, this image is what inspired the shape of this design.
Matt says: This is STEAM, because of the steampunk appearance. The idea for the display came while watching a movie, specifically a short animation of one of the producing company at his beginning. There was a gauge at the left followed by eight rectangles displaying changing numbers that eventually changed to the name of the company.