Lance says: One night after a long day at work I parked my car in the city street and then proceeded to try and read the parking meter in the dark. I pulled out my trusty phone to use the LED flash as a torch so I could read the meter. Sure enough I dropped my phone on the concrete (smashing its screen in the process!). After I got over the anger, the idea came to me. Why not have a flash light built into a watch! I’ve never seen someone drop their watch!
Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.
ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.
Andrew says: The biological / sexual reproduction processes sometime refer to as the Biological clock. I thought what would happen if i based a wrist watch on Male sperm cells fertilising a female ovum / egg. This was the idea behind the Conception design constructed in either IP, White Acetate or Steel. Using one of the following display types / screen: LCD Touch, LED or E-ink / E-paper.
Justin says: I was doing the usual search on the internet for inspiration, logos, weird shapes or scientific influences and I saw the Cern logo (The LHC or Large Hadron Collider) and I was intrigued by the swirl effect and how lines ran off of it. That simple shape gave the impression of movement and velocity…thus, Centrifuge was born.
Gordon says: I wanted to make a watch inspired by modern custom interiors. I was hoping to come up with a unique method of time telling but more importantly i was hoping it would compliment the overall design.