Sam says: I was scribbling around for a time display, that would be cool as tattoo or graffiti, some sort of iconic symbol that would draw it’s justification from the look first, then by the hidden meaning.
The idea of stacking numbers isn’t new, but there are many ways how to do it. I chose a 12-5-9 time format and gave the numbers of each category different proportions. This is where the name PLUS comes from, because the first and the last digit have the opposite proportions and form a cross.
Peter says: Armour and Sci-Fi are two of my favourite themes which keep tempting me back time and time again. And so they have again, this time inspiration has come from Sci-Fi helmets from games and film.
Although it was liked by many, some deemed the analogue mode a little on the rough side and I really wanted this to be realised for its full potential and I simply couldnt rest until I had made things right.
Sam says: This is the smart edition of my Xtal concept. People who saw it in the Design Studio Blog like the futuristic look, a combination of the simple shape and the cryptic numbers. Adding some smartness could make a good product.
Peter says: I wanted to come up with a back to basics analogue design with a hint of sci-fi which would be easy to make and traditional in its time telling. “Mercury” was born.
The time telling is traditional analogue using off the shelf movements. This twist in this case is that the hands and markers are organic in form and look like that they are a splat or splash of liquid metal or some kind of gelatinous alien lifeform.
Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.
ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.