(English) Design submitted by Lewis from the UK.
Lewis says: Axis came from using my 3D package. I wanted to incorporate the form of the x, y and z into a watch and began playing with art styles. The idea to incorporate a compass came naturally with the idea of navigating 3D space.
I tried to keep the engineering side of the watch simple. It uses current technologies such as an accelerometer and either an LCD or LED Display depending on manufacture. The time is a mixture of analogue and digital. Each section of the LED Display points to a numerical value of time 1-12. The minutes are read top to bottom and the seconds are viewed left to right with central pointer showing Northern direction.
I hope fans of modern product design and fashion. the design is aimed at futuristic tech lovers like myself but without the complexities and interference that new wearable technology promises.
Apart from the added utility of a compass, axis offers a different form to common watches parented with a unique display, simple operation and high level of craftsmanship.