(English) Design submitted by Gordon from the USA.
Gordon says: This is ICON. A watch that can be customized by choosing from a palette of materials to fit the wearer’s style. I was going for a minimalistic style that was rugged and modern, but not too rugged. I think this watch is unique because it uses what i like to call a 11-4-11 method of telling time. That is to say 11 lights for the hours, 11 lights for the 5 minute intervals and 4 lights for the single minutes.