Drsign submitted by Sam from Germany.
Sam says: The idea of the NU watch concept is using a simple geometric twist to create a minimalistic analog watch display. I was playing around with positive and negative space that’s been taken away from or added to the watch face.
After some sketches I came up with this ramp, that cuts out the hour hand below zero level and forms the minute hand above this level.
The display is surrounded by a conoid ring that causes the hour hand to be shorter and the minute hand to be longer as we are used to with traditional analog watches. The ring can be illuminated for night time readability. I kept the geometry as simple as possible but couldn’t resist to give the side button a conoid shape too.
Pressing the button illuminates the before mentioned ring. Pulling the button enters setting mode. The NU is a timeless and stylish watch for minimalists who like to mix tradition with a modern look.