(English) Design submitted by Laszlo from Hugary.
Laszlo says: The Sonar watch is ultimate minimalist expression of time keeping – TheSonar is intuitive to read. The concept, while appearing mysterious, is quite simple once understood. This unique and distinctive timepiece features printed patterns to represent the passing of time. The outer gradient displays the minutes and the inner gradient shows the hours. The gradients interact to create an ever-changing pattern that is both functional and beautiful.
This stylish and distinctive timepiece provides ample opportunities for conversation of the unique presentation of time. Sonar is thought provoking interpretation of time that encourages those reading its dial to look at time from a different perspective:
Implications – Simplicity and minimalism are two very popular movements for which consumers are constantly on the lookout. The idea that less is more has maintained its popularity since it was introduced. Companies will benefit by providing consumers with products that have been made more simple but that still maintain their functionality or capacity to perform. That such products will be able to operate equally as efficiently as they did before will appeal to a large clientele.