Design submitted by Sam from Germany.
Say says: I was sketching for a stylish way to transform the classic 7-segment numbers. One day I thought about how these numbers would look, if seen through a perforated metal plate. Its holes would have a different visual density depending on how much lines meet underneath.
This is where the idea for Digital Density was born.
The numbers are made of six dots at maximum. The dots are where the segments of the classic numbers have their ends. Sometimes three classic number segments meet in a spot, the visual density is high there. This situation has been transformed to a big dot for the new numbers. If two classic number segments would meet, the density is medium and so the resulting dot is medium. A single line results in a small dot. No line – no dot at all. So the new dot numbers have the same visual density as the classic numbers but have a more abstract appearance. They look weird at first, but they share a certain resemblance with their archetypes. There are four numbers aligned in a 2×2 array. The top ones tell the hours, the bottom ones tell the minute. The watch around these numbers is kept roundish and simple.
The numbers might look strange at first, but stylish in any case. This is a watch for fans of abstract arts or minimalistic design. The 60’s charme of the case and the straps are quite a diversion to current watches and were a consequence of the dots which reminded me of a wallpaper pattern of that period.