A new concept from the Tokyoflash Design Studio.
An original concept watch design that uses an e-paper display to present the time. The overall appearance of the watch is pure and simple. The white block in the centre of the screen display the time in binary (hours 1, 2, 4, 8 on the top row and minutes 1, 2, 4, 8, 16, 32 on the bottom two rows). Combinations of these numbers indicate the time. For example, if the 8 hour light was out and the 1 and 2 minute lights were out, the time would be 8:03.
The unique element of this watch design is that the white block is also an AR (Augmented Reality) code which can interact with your computer or smart phone to create an avatar “virtual alter-ego” watch.
Just download a simple app to your computer or smart phone and the camera on your computer or smart phone will be able to read the AR code, so when you place your smart phone over the watch on your wrist or show your watch to your computer’s camera, your wrist will be displayed with an avatar “virtual alter ego” of the watch. In the example shown, this is a steampunk style design but could be virtually anything.
The watch design could also have a digital display so that you can switch to so that it can be read at a glance. The concept is an interesting way to enable virtual watch designs to be displayed on your wrist.
Tokyoflash Japan 
This is the coolest concept !!! I really like it. 5 stars !
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Why not also do the hours beyond 8 and have support for a 24 hour watch?
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This is a neat idea, (makes me think people could have AR code tatoos on thier body for enhancement hehe)
Anyway back to the watch, I like the e-paper display and the fact is is a costantly changing shape, not usually a fan of binary but this makes me want to learn, also gives me hope for other concepts featuring e-paper hint hint!
The ar is a intersting twist, and the steampunk ar watch is uber cool too.
A refreshing direction for a TFJ design studio design 5* and Yes
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This is the most futuristic watch idea ever! It’s so exciting! Having the option to change the code time to a known digital time is very wise. The watch looks pretty nice in the real world, black’n’white minimalism. The effect we gain from AR is awesome. You could make like infinite avatars and people can download them. Or you share the specifications and people who are familiar with designing in 3D can make their own! 5*/YES definitely and please hurry up 😉
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reminds me of the D’vinci code
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An excellent idea, but not my cup of tea (the idea). The physical watch design is tip top, but I don’t need virtual reality game item. Enough with World Of Warcraft .>.>
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What the…? I don’t want to have to get out a pen and paper and do a calculation every time I need to know the time. Not very easy to read since the squares are all bunched up together; there is no distinction or separation.
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Yes, binary takes a little bit of time to learn. As well as binary, the watch could have different display modes so you could select one that’s easy to read – digital for example. Some people like binary though, so it’s a good option and it fits well with the shape of the AR code.
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Another idea might be to have AR codes for concepts on this blog so that you could use the watch to view your own concepts on your wrist!
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That would be cool, then you watch concept could be realized, if only virtually. Gets my vote!
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That would be great! If this can be done, I would definitely use that feature!
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Not sure what I am looking at here. As an E-ink watch I do not like it. I would love an e-ink watch but not this one. As for the mechanical watch with the cogs, I think it is really amazing.
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Is it just me or should they do a real watch out of that steampunk concept? =P
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Its not just you dude, I think the ar(vr) steampunk avatar watch is cool! right up my street!
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Augmented reality will work with a watch only if it was to do a different function other than to tell time. For example AR on a watch should be used if the watch evokes a character or a holographic like object or 3D character to access extra functions that can use the watch as a 3D infoation guide. Its application is endless, but if I was to work with the designers I can help out work on a more stronger concept that will make AR feature on a watch practical. The issue here is why do you need to bring out a smart phone or web cam to view the watch’s second digital form? It’s rather clumsy that the only appeal would be the aestheic art gimmick. In this case there should be a need to bring out a smart phone or web cam on the watch to access a very special function that requires the watch and a smart phone. I like the concept of AR with a watch, but I think we can take this up another notch up. Id love to work on something like this for the upcoming design after I submit my other designs !
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The use of AR codes is a really good idea, but maybe not directly on a watch, or not that way.
The wow-effect is a key part of TF watches, but since we don’t wear glasses with AR option, you loose that effect at the first sight. There are many other things to do with that concept, such as gaming or real-time video Fx, in combination with a smart phone.
On the other side, the use of AR codes could be a handy communication tool. TF could distribute free paper-made “AR bands” (with a kisai logo shaped AR code for instance: http://nl1studio.files.wordpress.com/2011/10/tf-arband.jpg) referring to the blog, with an option here to check what a design looks like on a wrist. That would add a lot of interactivity to the blog.
So 5/5 for the idea, but with more possibilities than seeing a second watch through a smartphone or webcam.
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This concept is cool, unique and creative , very underated IMHO. This should be made! 🙂
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