Design submitted by Lorenzo Gi from Sweden.
Lorenzo says: “As graphic designer I play with shapes and colors every day. The concept of this watch is intended to create abstract shapes with numbers and fonts. There is just a grid where hours and minutes are merged. It’s a minimal design in its shape, layout and functionality, in fact there is no AM and PM, just two colors, no date.”
Tokyoflash says: Here is a perfect example of how to make the display look unreadable to the untrained eye giving the appearance of something quite alien. We really like the 45 cuts on the corners creating a futuristic look. I think it would work best as an LCD watch as there are many segments and need to be close together to keep it’s appeal.
Perhaps what brings this design together most is how Lorenzo has incorporated the minutes into the center of the hours. This is really quite brilliant. This display has managed to capture many key features that people want in a unique watch design. Graphic designers play an important role at Tokyoflash, as patterns have often been used in previous designs. Lorenzo’s idea behind the concept is great example of how a graphic designer can put their talents into new products.